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The Rise of AI and its Impact on Independent Media

Updated: Mar 7, 2023

The emergence of artificial intelligence (AI) has brought both excitement and concerns to many industries, including independent media.


In a recent interview between Thomas Barlow from the Independent Media Association (IMA) and Harvey Pitt, a part-time student at the Oxford Internet Institute researching generative AI, they discussed the impact of AI on independent media.



Here are 5 things to know about AI in independent media based on the interview between Thomas Barlow and Harvey Pitt:

  1. "Hallucinations" are a concern when it comes to AI-generated content, as it can create false information and lead to misinformation.

  2. It is becoming increasingly difficult to distinguish between AI-generated content and content created by humans, which can compromise the accuracy and trustworthiness of independent media.

  3. Ownership and accountability of AI-generated content are still unclear, which raises important questions about the responsibility of independent media to ensure factual reporting.

  4. Search engines such as Google may need to refine their algorithms to tag or prioritize AI-generated content and ensure valuable results.

  5. Ethics in AI is a crucial consideration in independent media, as outlets have a responsibility to report truthfully and ethically, particularly as AI becomes more sophisticated.

Bonus fact: This blog post was entirely generated by ChatGPT, a large language model trained by OpenAI, and edited by a human.

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