Google’s Strategic Market Status (SMS) marks the beginning of a conversation about whether it's important to introduce specific rules to make sure competition works as it should. Now that they have been designated, the Competition and Markets Authority (CMA) can impose “conduct requirements” (CRs) on Google. Under the Digital Markets, Competition and Consumer Act (DMCCA), the CMA can set certain rules, known as Conduct Requirements (CRs), for companies that are designated as