Building the infrastructure for the next generation of media
Today's creators shape culture, politics and public debate. Yet most have no professional body fighting for their interests.
A sister organisation for creators.
The Content Creators Association is being established as a sister organisation to the Independent Media Association, to represent creators across every corner of the industry.
Five things the industry doesn't have yet.
Fair treatment from platforms
Campaigning for terms, payment and moderation processes that treat creators as professionals, not free content suppliers.
Pushing back on shadow banning
Challenging unfair, unexplained algorithmic decisions that quietly cut off a creator's reach without any right of reply.
Raising standards, industry-wide
Working with platforms and brands to set expectations around disclosure, safety and professional conduct.
A trusted accreditation
Developing a mark that signals professionalism to audiences, brands and platforms alike.
Careers built to last
Practical support that helps creators build sustainable careers, not just chase a single viral moment.
History doesn't repeat, but it rhymes.
Just as independent publishers needed organisations to represent them when digital media emerged, today's creators deserve the same collective voice.
Today's creators deserve the same collective voice independent publishers had to build for themselves.