The purpose of the IMA is to support the independent media sector, represent the interests of our members and showcase their work.


  • Provide advice, training, shared resources and events for the benefit of members

  • Encourage collaboration between members

  • Connect members and wider civil society organisations 

  • Develop resources to support the setting up of new media outlets 

  • Raise funds for internships, journalist positions, seed funding and other funding pots for the benefit of members.

  • Support members to recruit and amplify marginalised people and groups under represented in the mainstream media 

  • Support members to produce accessible media for those with disabilities. 

  • Champion the importance of independent media within the wider media sector, to decision makers and the public 

  • Showcase the best of independent media through an annual awards ceremony 

  • Promote our members at events, on our website and across social media by sharing content and producing original video and podcast shows 

  • Adhere to the NUJ’s Code of Conduct

  • Contribute to independent media freedom and plurality by celebrating freedom of expression and the diversity of our members’ styles, views and formats.

  • Work with other organisations, agencies and parties across the political spectrum in the interests of members and of a healthy democracy and fourth estate. 

  • Work closely with and refer any concerns about our members content to the relevant member’s complaints editor, IMPRESS or the NUJ as appropriate  


  • Supports the aims and purpose of the IMA.

  • For those producing news, we require outlets to be regulated by IMPRESS and/or for their core team to be NUJ members and to adhere to the NUJ code of conduct, within 6 months of joining.

  • Financial independence - with 50% or less of revenue from the state or multinational corporate sources.