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The purpose of the IMA is to support the independent media sector, represent the interests of our members and showcase their work.

Our aims are to

  • Skillshare: Provide advice, training, shared resources and events for the benefit of members

  • Collaborate: Encourage collaboration between members

  • Connect members and wider civil society organisations

  • Develop resources to support the setting up of new media outlets

  • Raise funds for internships, journalist positions, seed funding and other funding pots for the benefit of members

  • Support members to recruit and amplify marginalised people and groups under represented in the mainstream media

  • Support members to produce accessible media for those with disabilities

  • Champion the importance of independent media within the wider media sector, to decision makers and the public

  • Showcase the best of independent media through an annual awards ceremony

  • Promote our members at events, on our website and across social media by sharing content and producing original video and podcast shows

  • Adhere to the NUJ’s Code of Conduct

  • Contribute to independent media freedom and plurality by celebrating freedom of expression and the diversity of our members’ styles, views and formats

  • Work with other organisations, agencies and parties across the political spectrum in the interests of members and of a healthy democracy and fourth estate

  • Work closely with and refer any concerns about our members' content to the relevant member’s complaints editor, IMPRESS or the NUJ as appropriate

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